OLIVE BRANCH APP
UX CASE STUDY
OVERVIEW & GOAL
Asthmas and allergies are a problem.
Planting more female trees is one solution.
In the U.S., there are over 60 million people that suffer with allergies each year and there are 262 million people that have asthma, the most chronic disease among children.
According to the World Health Organization (WHO), the best way to help those with allergies and asthma is to avoid its triggers. The Asthma & Allergy Foundation of America has identified pollen producing male trees as the most common allergy and asthma trigger.
The goal is to create an app that can identify and map pollen producing male trees and allows data to be shared with urban developers, nonprofit organizations, government agencies, and elected officials can be the digital support needed in order to help eliminate botanical sexism that contributes to allergies and asthma.
My “why”. . . to help people breathe easier.
My “how”. . . an app feature that maps male trees.
The History
In 1949, the United States Department of Agriculture (USDA) produced a yearbook with guidelines on urban tree planting. The overwhelming majority of the trees recommended in that yearbook were exclusively male trees, favored primarily for aesthetic purposes because they are “litter-free” with no messy seeds, fruits or pods. That agriculturally aesthetic decision is now felt physically.
In 2003, Thomas Orgen, an horticulturalist and agricultural scientist, first coined the controversial term “botanical sexism” in his book titled, “Safe Sex in the Garden: And Other Propositions for an Allergy-Free World. It refers to cities’ preferences for male trees over female trees for the same reasons in the 1950s, but Orgen suggests what can be done about it.
The United States Department of Agriculture later adopted the Ogren Plant Allergy Scale (OPALS), agreeing to some scientific acceptance as a reason for increased allergies and asthma.
My Role
UX Design using Figma, Xcode, and SwiftUI.
Challenges
In progress.
Pain Points
In progress.
Industry
In progress.
Hashtags
In progress.
Timeline
December 2022 - Current
CASE STUDY PENDING
This case study is still ongoing and will be completed by spring of 2023. Please feel free to review my UX Review, my other work, or connect with me on LinkedIn.
Cheers!